Bontex Maglaj Company, founded in 2005, produces high-quality shirts sold on the western market. Today the company has 200 employees, with plans to increase the number, and the ambition to become one of the European leaders in the production of men’s and women’s shirts by 2017.
Senaid Husic went to Switzerland in 1986, where he acquired knowledge and experience that he right away knew he wanted to use to help develop his place of origin, to which one day he will return.
Twenty years later he did it, realizing that Maglaj before the war had a developed textile industry and it is still an area worth investing in the postwar period. Husic then bought a prestigious Swiss company and its brands Ines and Danilo.
By signing partnership agreements with other foreign companies and moving the production to BiH, Husic built Bontex into a successful, innovative company that follows trends and consumer needs, with the monthly production volume of 25.000 men’s and women’s shirts.
Bontex almost has no competition in the domestic market, and its owner prefers doing business with local companies (Natron from Maglaj and Gira from Gracanica). Annually, Bontex places up to 700,000 KM to local companies in the region.
Senaid Husic believes that BiH diaspora has invaluable development potential and that 2 million people of BiH origin currently living abroad can do a lot for the development of this country and he is persistent in his mission.
He says that the key to his success is making products with love.